The Keyword is a really important part of SEO. A web page is ranked on search engines depending on the keyword and its density on the web page. Writing on any random topic doesn’t help much. If you really want good traffic to your blog, you must write on trending topics and topics people are searching for. That’s where keyword research tools come into action.
Suppose there is a Keyword people are searching for more than 1 million times a month and your blog post is ranking at the top for that keyword, your blog post will be getting more than half a million traffic a month. Think if you manage to rank for 5 such keywords having high searches.
I am sure now you know the importance of writing on the right keywords that people are widely searching for. But what keywords people are searching? How to know this? Here come keyword research tools. Keyword research tools help you in finding what keywords are being searched and how many times. These keywords not just tell you the search volume of a keyword but also tells you similar keywords with search volumes. These keyword research tools also let you find out the keywords for which a website is ranking. So, you can easily find out what keywords are driving traffic to your competitors’ website. After knowing this, you can write about those keywords on your blog and try to rank for those keywords to outrank your competitors.
You can use these keyword research tools to get profitable keyword suggestions and find high paying keywords. You can also use these keyword research tools to spy on your competitors and see what keywords are sending traffic to their website. You can easily find easy to rank keywords for which your competitors are ranking and then try to outrank them.
Before you read more about these keyword research tools, you need to understand a few keyword research terms.
Keyword Difficulty: Keyword Difficulty is a term that estimates how hard it is to rank on the keyword on the first page. If Keyword Difficulty is high, it will be hard. So, you need to focus on keywords with less Keyword Difficulty.
Search Volume: Search Volume shows the number of searches the keyword gets per month in a given country. So, you need to focus on keywords with high Search Volume and of course the low keyword difficulty.
CPC: CPC shows the average Cost-Per-Click if someone advertised on that specific keyword.
SEMrush is one of the most effective keyword research tools you can try. I personally use this and recommend. This tool is paid but worth every single penny spent on it. Enter any keyword and it will tell you search volume, keyword difficulty, and related keywords. If you are thinking to write on a certain keyword, use SEMrush to search for keyword’s volume and related keywords. You can also enter a domain name to look for keywords the website is ranking and search volume.
SEMrush offers four different pricing plans that are
Ahrefs also has a section called “Keywords Explorer” where you can do in-depth keyword research. You can keywords, search volume, competition, and more details to plan your SEO strategies. This tool helps you in getting keyword ideas and calculate their traffic potential. Ahrefs not just tells you keyword search volume and difficulty but it also tells you the number of backlinks you need to make for ranking your page on the first page of Google.
Ahrefs is a paid tool and comes with four different pricing options. They have 7 days free trial and then it stays at just $82 per month if you choose annual billing.
Google Keyword Planner is a tool for advertisers to get an idea of popular keywords to advertise. But you can also use this tool to find potential high paying and high search volume keywords to use in your article. The advantage of this tool is that it is free and easy to use. You can use it to get keywords suggestion with important data like Average monthly searches, Competition and Suggested bid. There’s nothing else. But this information is also helpful and you are getting it for free.
WordStream also has a free keyword research tool for both SEO and POC keyword research purposes. This tool gives you keyword suggestions by showing groups of related keywords. It shows you Google search volume, competition, CPC and opportunity scores of a keyword. This tool allows 30 searches for free. If you need more, you will have to signup for WordStream Advisor to use. If you want to try this tool before purchase, you get a free 7-day trial.
Serpstat is similar to SEMRush. It is a cloud-based SEO software that also has a section for keyword research. It lets you find related keywords with data like search volume, CPC and keyword difficulty. You can also use this tool for competitors’ keyword research. I also used this tool for a few months and found good results. The only issue I faced was a slow speed. It takes enough time to load results. I switched from Serpstat to SEMrush. Serpstat is cheaper than SEMrush. So, if you think SEMrush is costly, you can go with Serpstat. You can find keywords for Google.com or any other country-based Google Search engine.
SerpStat comes with different pricing options and you can select one depending on your need. Plans start for as low as $69 per month.
Ubersuggest is also a free but effective keyword research tool. This tool also gives useful information about keywords that help you in making your SEO strategies. Ubersuggest also provides you the data that is not available in Google Keyword Planner. You just need to type the keyword and then click on suggest. It will show you keyword search volume, keyword difficulty, CPC and more data. You can further click on any keyword to get similar keywords that you can use in a single article to make it even better. The tool also shows you the links ranking on a specific keyword, links, domain score and social shares.
Moz is also a known SEO suite that comes with a keyword explore tool where you can person keyword research. You just need to enter a keyword to find related keywords. The tool claims to feature over 500 million keyword suggestions and also lets you check keywords on 170 Google search engines. You can use this tool to analyze keywords by search volume, sort keywords by predictive keyword, check keyword difficulty and perform competitive keyword analysis.
KW finder is also a good keyword research tool that helps you in finding long-tail keywords with low SEO difficulty. It helps in checking keywords difficulty score and search volume. It also shows historical data. You can also enter the location to find local keywords and do the SERP analysis. This tool claims to feature 1.6 billion keywords, over 100 million competitor keywords, and ver 52000 cities’ data.
KWFinder comes in Mangools package that is a set of SEO tools. Here are the pricing details.
SpyFu is also one of the best SEO tools available in the market. This tool also offers you keyword research feature. You can use this tool to understand your competitors and discover what keywords are driving traffic to them. You can use SpyFufor Keyword History, Related Keywords and more. This tool doesn’t offer the depth of keywords. You can also export the of a domain and also add filters to focus on related keywords.
Pricing comes with the $33 per month subscription if you choose the annual billing. Here are the plans if you bill annually:
As the name suggests, LongTailPro is for finding profitable long tail keywords. This tool is really helpful for affiliate websites based on micro-niche. This tool is really amazing and suggests profitable keywords. Enter the keywords and see hundreds of profitable suggestions. Based on search volume and Big price, select keywords to use. You can also use it to spy on your competitors.
Long Tail Pro is a premium tool and starts as low as $25 per month (when billed annually). You have three different plans:
Google Trends is also a nice place to find keywords if you own a website on viral content. Google Trends helps in finding what people are currently searching, and then write interesting content on that. You can sort trends by country and category to find relevant keywords. After selecting the trend, you can an interesting article with clickbait heading for better CTR.
Keyword Sh!tter is another free and easy to use keyword research tool where you can enter a keyword and find the related keywords. This keyword suggestion tool shows you a long list of profitable keywords but doesn’t show anything else. You just get a list of keywords.
If you want a free tool, you can use Google Keyword Planner and Ubersuggest.
You do not need to go with all the tools listed here. If you ask me to pick one, I will recommend you to try SEMrush. This is an all-in-one SEO tool that every blogger should use. This tool helps you I understand the SEO of your website and also lets you know how your competitors are doing on search engines.
If you have any questions about choosing the best keyword research tool, you can use the comments section below.